Activity 1.1

Take this content descriptions for the unit Business Marketing  from  the Business course for 2023. 

• evaluate marketing theories and principles to understand the intentions of businesses, for example, the Four Ps- product, price, promotion, place, product life cycle, market segmentation theory, social media marketing theories, branding theory, public relations 

Consider the following questions:

1.          What thinking would students need to do to meet this content description?

2.          What case studies could the students engage with to meet this content description?

3.          How could you pursue the overall goals and rationale of the unit through this content descript?

4.          How would this combine with General Capabilities and Cross Curriculum Priorities?

5. ·        How could this be demonstrated in an assessment piece?

Example One

The technological advances of IT has improved productivity, yet when misused, it can cause problems for employers and employees. Misuse of email can get employees fired and employers sued, which costs money. You have to manage people using technology and train them so they work better. Legal cases are often decided by things like company policies and the training given. If you don't do it, you lose, so managers have to tell people properly. Managers need to control email use within the company. If monitoring fairly, then it can be reasonable to monitor use. 

Example Two

The technological advances of IT have enabled improvements in productivity, yet misuse can also bring significant risks to employers and employees alike. Misuse of email can lead to job insecurity for employees and legal disputes that take company resources away from employers. The challenge for employers is to ‘reasonably’ manage the use and misuse of technology in order to enable the technological developments to facilitate sharing of knowledge and coordination of activities to more effectively meet organisational goals. Legal decisions related to alleged email misconduct appear to be made largely on a case by case basis that depend on the context and rest largely on each company’s IT policy. At the heart of the confusion surrounding appropriate workplace email communication lays management’s role in effectively controlling the communication and application of IT policy. It is important for managers to get things right at all levels of implementation of IT policy in the organisation. Managers need to proactively plan, organise, lead and control email use within the company. If monitoring of employee email is purposeful, transparent, well-planned, effectively organ ised, reinforced by effective leadership, and controlled with consideration of all company stakeholders, including employees, then it can be reasonable. 

Example Three

Misuse of IT causes problems. Therefore, managers should tell people what to do. If they do it well, people will like it. 

Example Four

IT has provided many opportunities for improvements in business profitability, but there are also problems that arise that expose companies to unforeseen costs and problems. Companies must balance worker privacy and the productivity gains that come from cooperation and sharing using It against the many risks that can come from things like harassing people online or naughty things. The best mitigation of risk comes from good training. If workers are trained by managers, they will generally do the right thing and liability is extinguished. As Smithers wrote: "It is important for managers to get things right at all levels of implementation of IT policy in the organisation." (Smithers, J, 1989, p.2) Fair and reasonable training and policies will be welcomed by staff as protecting them from problems and reduce unforeseen costs.