Publications
Rural Marketing in India – A Holistic Review in reference to FMCG, Management Review – IPSAR
Consumer Buying Behavior in FMCG, Indian Journal of Marketing
Customer Satisfaction in Airlines Sector, Journal of Commerce & Management Research
Factors affecting Patients’ happiness in health care sector, International Journal Marketing & Financial Management
Customer Satisfaction in After Sales Service of Electronic Goods, International Journal of Exclusive Management Research
Customer Satisfaction in Service Performance of Automobile Sector, International Journal of Marketing & Financial Management