Effects of Notifications on User Engagement

Abstract

The objective of this study was to focus on the effectiveness of badge notifications on the behavior of user response in comparison to notifications that did not contain a badge. The study looks at how significant badges are to increase user screen time on the application. The study was conducted on a variation of the Reduce Single Use Plastic app that contains a morning, midday, and night notification. This study could lead to development of more effectively designed apps with intentional deployment of notifications that does not hinder from the daily activities of individuals. 

For more information email:  jyburges@eckerd.edu