TEACHING COMMITMENTS
TEACHING COMMITMENTS
Taught Courses:
She is currently conducting the courses on a regular basis. Different course titles include-
Principles of Marketing
Marketing Management
Integrated Marketing Communication
Consumer Behavior
Product Pricing Strategies
Tourism and Hospitality Management
Organizational Behavior
Principles of Management
Human Resources Management
Business Statistics
Contribution to Research through Teaching Business Statistics:
She is currently taking business statistics courses for the BBA and MBA students. Students are usually given group tasks where they used to survey on a particular topic. Later, they prepare their own dataset to analyze using SPSS and PLS. In practical class sessions, they learn how to develop business models and interpret different values from the analysis. They learn to interpret Cronbach's alpha, Composite reliability, AVE, Outer Loading, Cross Loading, T-value, P-value, R-square, f-square value, VIF, etc. In the practical classes, they learn to connect theory, practical math, and software interpretations by testing the hypothesis of a particular business problem.