Tasnima Yakub Tarin is currently serving as a Lecturer in the School of Business Administration at East Delta University. She has developed a strong foundation in marketing, research, and student engagement through her academic journey, research activities, and involvement in leadership and community initiatives.

She completed her MBA and BBA in Marketing from the University of Chittagong, securing the 1st position in both programs. Her academic interests are driven by her passion for understanding consumer behavior, emerging marketing trends, and the role of technology in shaping business and society.

She has presented research works at national and international conferences, with research interests focusing on consumer behavior, digital marketing, neuromarketing, sustainable marketing, and technology-driven consumer decision-making.

With a combination of academic knowledge, research experience, and practical marketing exposure, she is committed to creating an engaging learning environment where students can connect marketing concepts with real-world applications.