PUBLICATIONS

PUBLICATIONS

Alam, I., Ashrafi, D. M., &Kabir, M.R. (2023). Buy or die: An investigation of consumers’ intention to engage in unusual purchasing behavior through the lens of stimulus organism-response approach. Malaysian Journal of Consumer and Family Economics.


Ashrafi, D. M., Alam, I., & Anzum, M. (2021). An empirical investigation of consumers’ intention for using ride-sharing applications: Does perceived risk matter? International Journal of Innovation and Technology Management, 18(08), 2150040 https://doi.org/10.1142/S0219877021500401


Ashrafi, D. M., Habiba, W., & Alam, I. (2020). An assessment of the behavioural intention for using ride-sharing services: Empirical evidence from a developing country. Malaysian Journal of Consumer and Family Economics, 24(1), 36-62

UNIVERSITY OVERVIEW

✓ founded in 2006

✓ started academic journey in 2008

✓ Moved to permanent campus in 2017