PUBLICATIONS

PUBLICATIONS

Ali, M. Y., Yoonoos, F. N., Karim, I.  Murtaza, T. (2015). Muslim consumers perception on halal branding: An exploratory qualitative study. In K. Joonas, K-P. Wiedmann, M. R. Bin Darun, Z. U. Ahmed (Eds.), Proceedings of the 12th Annual World Congress of the Academy for Global Business Advancement (AGBA) (Vol. 12, pp. 505 - 514).

UNIVERSITY OVERVIEW

✓ founded in 2006

✓ started academic journey in 2008

✓ Moved to permanent campus in 2017