Unit 2 Developing a Marketing campaign

Unit introduction

Marketing is a dynamic field central to the success of any business. You will gain an understanding

of how a marketing campaign is developed. You will explore different stages of the process that a

business goes through when developing its campaign and develop your own campaign for a given

product/service.

You will examine the marketing aims and objectives for existing products/services and understand

the importance of relevant, valid and appropriate research in relation to customers’ needs and

wants. You will use given market research data and other information to make recommendations

about the type of marketing campaign that a business should undertake. To complete the

assessment task within this unit, you will need to draw on your learning from across your

programme.

This unit will give you an insight into how important marketing is to business. It will enable you

to make an informed choice as to whether you want to specialise in marketing in employment,

training or higher education.