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The SIF team brings a wealth of experience in entrepreneurship, product innovation, and brand building, with a track record of working with and for some of the world’s leading companies.
Our expertise
spans across industries, from consumer goods and retail to food and beverage, drawing insights from our experience with TBW Digital, Best Buy, General Mills, Nestlé, Starbucks, Amazon, Mars Company, and SodaStream.
With deep knowledge
in scaling businesses, launching disruptive products, and navigating complex markets, we are uniquely positioned to pioneer the next evolution in personalized hydration.
Serial Entrepreneur
Ex TBWA Digital
Ex BestBuy
Ex Ultra
Ex FunWine
Ex MARS
Ex Sodastream
Our team is proudly diverse, representing a wide range of ages, perspectives, backgrounds, and identities—
ensuring innovation and inclusivity are at the heart of everything we do.
These logos reflect the rich collective experiences, partnerships, collaborations, and client relationships that shape our firm and form the foundation of our work.
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