Leadership By Persuasion
UGBA 194 Lec. 2 | Tuesdays 2-4p | 1 Unit
1/2 Semester Long
Open to ALL Majors in ALL Classes
Course concludes in March, BEFORE SPRING BREAK!
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About the Course
Leadership by Persuasion (UGBA 194 Lec. 2) is a weekly dialogue with high profile leaders in business, non-profits, the arts & beyond, each telling a first-person story of how they accomplished the challenge of getting others to think and act differently and then answering your questions.
Through the leaders’ stories, and the answers to your questions, you’ll see first hand the diversity of techniques, skills, strategies, tactics and attitudes it takes to successfully motivate people and lead them toward a common purpose. Student Q&A is a key part of this course!
This class is great for students looking to get a head start in moving into their own leadership roles, learning about the challenges leaders face inside and outside of organizations and how to tackle them.
Grading: The course is pass / no pass for all students.
Student Testimonials
Cameron K. (Freshman, Undeclared) “By far one of the best experiences of my life! No matter what your major or area of focus is, this is a great opportunity and a great program.”
Sophie W. (Senior, Entrepreneurship) “Because it’s a small class, it’s on a more personal level. It’s very unique. I would highly recommend it.”
Bailey S (Junior, Media Studies) “One of the most fun, interesting, and influential courses I’ve taken at Cal. The ability to network with CEOs was invaluable.”
Daniel L. (Freshman, Philosophy) “You get to learn so much from the industry speakers. It’s better than reading a book. You can ask any question you want and they will answer it for you.”
OPEN TO ALL MAJORS & ALL CLASSES
Course concludes before the end of March!
About the Professor
Doug Leeds is a Cal grad, Cal dad, and a member of BerkeleyHaas’ Professional Faculty. He was most recently the CEO of EAT Club, the largest corporate meal delivery service in North America. Previously he was founder and CEO of IAC Publishing (now DotDash Meredith), the country's largest online and offline media company.
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