Ener-g wants to share the cheerfulness and happiness to the students, athletes, teachers, workers, drivers, retirees. Therefore, the brand personality of Ener-g highlights the mascot Mr. G, in which the mascot exudes an energetic personality. This personality extends to the mascot showing the happiness and cheerfulness of the Filipino spirit, all thanks to its energy. With that being said, the mascot represents our targeted demographic which are students, because those people also resonate with the emotions the mascot is feeling. They and Mr. G feel happy and cheerful when they have energy.
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