Sites like Facebook can do far more than allow business owners to communicate directly with their customers. When properly used, these social media platforms can automate huge portions of the business, reducing operating costs and helping companies compete more effectively in a changing world.
If your company is not taking advantage of Facebook bots, you are missing out on a prime opportunity. Facebook bots can automate your customer service and marketing efforts and help you engage more effectively with both current and prospective buyers. Even better, Facebook bots are relatively easy to build and maintain, as long as you have the right tools at your disposal.
In the simplest terms, a bot is a small application that works inside popular messaging program, in this case Facebook Messenger. Once it is built and installed, the Facebook bot can automatically interact with users, allowing website visitors to access a wide range of services.