E-Commerce

The objectives of this course:

This course deals with technical aspects of e-commerce. Students will learn to design, build and maintain to complete e-commerce website. This is an exciting unique course that will focus on the principles of strategic management as applied to e-business. The course is designed to provide the students with a series of real world tools that will assist in the analysis of various kinds of business problems and opportunities.

1. Ecommerce offers business a whole range of opportunities, from marketing opportunities to increasing your products ranges to generating more sales and with an optimized and well developed website you can not only achieve these goals but also offer your customers around the clock.

2. E-commerce business operates on the internet platform and today with the internet’s power, you could get far more customers than you could by running an actual shop.

3. E-commerce business reduces destination barriers. With the internet, distance never becomes an issue because the consumer can buy anything that he wants with the click of a mouse.

4. When compared to running an actual shop, the expenses involved with running an ecommerce business is pretty low. When you run a store, you need to rent a place, hire employees and also pay up for any peripheral costs such as electricity, water, etc.

5. With an ecommerce business, you are saved all of this trouble and thus can reduce your expenses considerably.

Course Materials

Introduction.pptx

Introduction (PART-1)

Chapter-1

Introduction 2.pptx

Introduction (PART-2)

Chapter-1

Chpter-2.pptx

Infrastructure for E-commerce

Chapter-2

E-commerce-3

Building an E-commerce perspective

Chapter-3

E-commerce-chapter-4

E-commerce Security and Payment Systems (part-1)

Chapter-4

E-commerce chptr-4(2)

E-commerce Security and Payment Systems (part-2)

Chapter-4

Chapter-5(1)

E-commerce Marketing

Chapter-5

chapter-6

Mobile Marketing

Chapter-6