Syllabus

DAFFODIL INSTUTUTE OF IT (DIIT)

Second Year / Third Semester

Hospitality Managerial Communication

Course Code: 520901

Course Teacher: Md. Jahidul Islam Rony

Senior Lecturer & Coordinator

Tourism and Hospitality Management P

E-mail: rony_nu@diit.info

Mobile: 01719678798

Course Objectives: To become successful in tourism and hospitality field one should have effective communication skills. This course is going to help students to enhance their ability to communicate effectively and efficiently in the field of hospitality. Students are going to understand the theories and processes of hospitality business communications, and will be able to know the techniques to apply to their work place and personal life.

Topics to be covered:

1. Introduction: Meaning of communication and tourism communication, scope, purposes, processes, principles, functions, importance and models of communication.

2. Types of Communication: Written, oral, non-verbal, downward, upward horizontal, mass communication.

3. Major Media of Written Communication: Letters, memos, reports – style and structure, advantages and disadvantages of different media.

4. Major Media of Oral Communication: Speech – face to face conversation – interviews, meetings, advantages and disadvantages of different media.

5. Non Verbal Communication: Symbols, gestures, body language, visual communication.

6. Internal Communication: Meaning, Importance, Communication within organization and small groups, media of internal communication style, office memos.

7. Technology in Modern Communication: Electronic media in oral and written communication, Telephone, Fax, ISD, computer, internet, E-mail, multimedia and business related software. Communication skills: Improving skills in non-verbal and verbal communication, Effective listening, reading skills, effective writing –style and techniques, writing techniques, barriers to effective communication and their removal.

8. Tourism Business Report Writing: Types of report, characteristics and importance of different types, purpose, scope, different styles of writing reports. Letter Writing: Types of letter – circular letter – letter of inquiry – letter of complaints – dunning letter – letter of adjustment – letter of order, letters in connection with bank and insurance. Employment Communication: Preparing CV or personal resume, application, letter, interviews and joining.

Recommended Books:

1. Raymond V Lesikar: Basic Business Communication, McGraw Hills

2. Batty and Kay: Business Communication Systems and Application

3. Dr. M. Ataur Rahman, Abdul Aziz Mia, Md. Tanvir Hossain, Business Communication.

4. Business Communication by Nasrin & Tauhid

Google Class Code: nsb79r