Will a SEO audit make your business money?
Yes, an SEO audit can help your company make money.
A full website audit can make a website more visible in search engine results, which can lead to more visitors and, in the end, more sales.
By focusing on the right keywords and making sure your content is optimised, you can also move up in the organic search rankings, which can increase traffic and sales.
An experienced SEO expert can also find opportunities from the user's point of view, such as better navigation, a better site structure, and better quality content.
This can make users stay on the website longer, which can increase the number of leads that are turned into sales.
You've looked at Google Analytics' performance data for your website and discovered that organic traffic is either flat or declining.
You may have also noticed that the number of leads generated by your website and digital marketing has stayed the same.
You may have heard that SEO may increase your visibility in search engine results, but which SEO strategies should you use?
Before making changes to your website that don't make sense, you should do an SEO analysis.
Your website's search engine friendliness can be analysed via an SEO audit.
An SEO audit provides a personalised evaluation of how well your website is performing in Google's eyes.
Every website is unique.
After an audit, you'll be in a much better position to make a clear SEO strategy, put it into action, and improve your website's performance.
How does an audit reveal this, and what can marketers learn from it to improve the reach and accessibility of their digital content?
1) Boost the overall performance of your website
It goes without saying that Google values a stable website. In actuality, rankings heavily depend on a site's performance.
An SEO audit will show you any problems with your website, like slow load times or problems with your site map.
It might also raise any security vulnerabilities that your website may have.
Some of these problems can be resolved right away, while others will require more time.
It may take Google weeks to recognise changes, so don't be discouraged if you make adjustments but don't notice a difference right away.
Regularly conducting an SEO assessment is something we advise.
Regular maintenance is necessary since external changes might affect how well your website performs.
Stop using any previous SEO techniques that have resulted in penalties.
The field of search engine optimisation is always changing.
Purchasing links that go to your page was a typical SEO strategy a few years ago. Although link building is still a crucial component of any SEO plan today, these harmful links might hurt your search engine rankings.
These shady historical practises can be discovered using an SEO audit, and once eliminated, your website's overall SEO will improve.
Discover the keywords that are producing leads and drive more traffic.
It's nice to rank well for keywords! But it's almost worthless if those keywords aren't driving the appropriate kind of traffic.
If you rank well for a certain keyword but don't get much traffic from that keyword, it's possible that your buyer persona isn't searching for that phrase or that there aren't many people searching for it.
Do an SEO audit to find out the search terms and variations that your target audience uses.
Using what you've learned here, you can create and optimise content to fill in the gaps.
SEO audits save you money and make you money.
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Author of this webpage Kelly Hector, Digitalworldvision.online SEO Audits