branding

Concepts:-

There were many initial concepts that were made. At one point we were leaning heavily into the use of sunflowers but we decided against that in favour of using an octopus.

Decisions:-

I decided on the octopus to represent DAVE as octopi represent diversity and adaptability which are strong links to the disabled community. Octopi are also known for their ability to camouflage which I believe can represent people with hidden disabilities.

The font I used was impact as it was big and bold enough to hide the octopus behind it and it also resembled the font for Aiming high.

I used the colours orange for the octopus and blue for the word DAVE as they are complementary colours. The octopus is hiding behind the word DAVE and, since blue tends to fade into the background whilst orange comes to the front, the octopus still catches your eye.

Final logo design:-

For social platforms I had to figure out what the recommended pixel ratio was for circle icons so the logo wouldn't get cut off. It wasn't a hard fix as I just had to add more background space.

For social platforms such as Twitter I had to create a banner to fit 1500x500 pixel ratio which meant I would definitely have to add something to fill the empty space. I decided on adding a line and a ripple effect to make it more interesting.

Episode concept:-

Final episode design:-

Audiogram:-

I then made an audiogram on Headliner so we could easily promote the podcast. I had to add the episode artwork as the background, attach the audio file, attach the waveform, and check the transcription to make sure it was accurate.

The work being used:-