Software Application and Platforms
Different Types of Online Platforms
WEB SEARCH ENGINES
It is a software system designed to search for information on the World Wide Web (WWW). The search results are generally presented in a line of results referred to as Search Engine Results Pages (SERPs).
Communication Services
These are outsourced enterprise communications solutions that can be leased from a single vendor or provider.
A Communications Service Provider (CSP) is a provider that transports information electronically and can encompass public and private companies in telecom, internet, cable, satellite, and managed services business.
Payment System - It is any system used to settle financial transactions through the transfer of monetary value and includes the institutions, instruments, people, rules, procedures, standards, and technologies.
​Advertising Platforms - It allows users to create and manage advertising campaigns, generate reports, and retrieve information about the ads, campaigns, and organizations associated with an account.
With the advent of technology, these types of payments are now being done through online transactions. It has made payments and sending or receiving money more comfortable, convenient, less hassle, and not time-consuming for people.
Payment transactions are useful in many ways. These are:
1. Cash (bills and change) It is one of the most useful ways to use for any purchase.
2. Personal checks (US check) It is ordered through one's account.
3. Debit Card. When using this, the buyer takes the money directly out of his account.
Let us explore more of social applications and platforms.
Social Media are forms of electronic communication (as Websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).
Social Networking
What is the difference between social media and social networking? These are forms of media. Essentially, social media is a platform for broadcasting information, whereas social networking is a platform for communicating with one another. Social media is a communication channel, whereas, in social networking, communication has a two-way nature.
Even with the distinction being given, some nuances can be pointed out. As an example of how they differ and yet somewhat overlap, Facebook is a social networking site. You register and post your profile, connect with friends, and comment on topics in a generally interactive way. On that same social networking site, companies set up a presence and use Facebook as a way to promote their brand and gain followers.
PLATFORM FOR ADVERTISING
Facebook advertising is picking up speed in the business world. It uses social graph and activities to pinpoint those who fall into your buyer demographics, making Facebook ads incredibly useful. Facebook ads are more likely to bring in strong leads that are looking for your services. They help make sure your advertising budget is not wasted on those who are not interested in what you are offering. Facebook makes your product or service put into the hands of the exact person who wants it.
PLATFORM FOR HASHTAGGING
Twitter is a fast-paced, concise, and easy way to connect with your audience. With over 310 million registered users (and growing), Twitter is a sea of information of 140 characters or less content waiting to be read, clicked, followed, and re-tweeted. When marketing on Twitter, you need to have content that is enticing to stop and click through. People are usually scrolling quickly, to take more than just a simple text to stop them in their tracks. Make sure when you are constructing your tweets, you are making people want to click through.
PLATFORM FOR GROUPING
LinkedIn is different from the rest of the social media outlets because it is specially designed for businesses and professionals. Users mainly go to LinkedIn to showcase their job experience and professional thoughts, making it one of the most important platforms to use for those in B2B. LinkedIn is a valuable tool not only for driving traffic but prospecting, establishing thought leadership, as well as recruiting.
PLATFORM FOR TEACHING
YouTube is the leading video-sharing platform in the world. On your channel, your brand can share and edit videos, create playlists, and prompt discussions.
PLATFORM FOR ANALYZING BUSINESS
Pinterest is one of the unique marketing platforms on this list. Instead of posting content for your audience to read, on Pinterest, you will post just a clickable picture and a short caption.