Who's Who

Michael Holstein (Director; Executive Producer) began his career writing on HBO’s The Wire, and working in marketing and promotions on films such as The Rock and Independence Day. Michael went on to oversee Business Affairs in Washington, DC, representing WETA-TV, one of the nation’s largest public television producers, working on hundreds of shows, including In Performance At the White House, The PBS NewsHour, Finding Your Roots and the documentaries of Ken Burns. Michael also served as Chief Content Officer for The Content Farm, overseeing marketing and communications, and directing and producing award-winning content for cable, digital, linear TV and social media platforms, placing shows on networks including Bravo, Ovation, Amazon and Travel Channel. Michael was a communications major at The University of Miami, received his law degree from Catholic University, and taught The Business of Entertainment at UCLA. Michael is a member of the Producer’s Guild of America, the Grammys, and the National Academy of Television Arts & Sciences and was recently named an “Economic Ambassador” for Washington DC.

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Mike Greenberg (Director of Photography) is a NYC based hands-on filmmaker specializing in adventure, travel, sports and documentaries. He combines commercial production value with a skate-creator aesthetic to tell beautiful yet intimate stories. In the soccer space, Mike is the director of Emmy nominated series F2 Finding Football (8 x 22’ YouTube Premium) for Whistle. A camera nerd through and through, when not shooting a project, he can be found roaming national parks, snowboarding or biking with a "small" camera kit nearby.

Judy Plavnick Kiley (Senior Producer) is a nine-time nominated, six-time Emmy award-winning producer, having written, field and studio produced and directed programming for networks including PBS, Discovery, ESPN and NFL Films. Her career has also included positions as network executive at both Discovery and ESPN, overseeing hundreds of hours of network programming, from documentaries to several of the highest rated network series. She began her television career covering politics for both local and national broadcast outlets before moving into the sports and non-fiction arenas. Judy has served as a judge and Blue Ribbon panelist for prime-time Emmy awards events and is currently a Blue Ribbon panelist for the Sports Emmy Awards as well as a member of the Grand Jury for the New York Festivals, International Film and Television awards.

Ahsan Naeem (Writer; Associate Producer) is a former music industry executive turned scriptwriter working across stage and screen. Born in Manchester to Pakistani parents, and raised in Manchester and Los Angeles, he currently resides in Paris, France. In 2008 whilst working as an A&R executive for Columbia Records, Ahsan was given the opportunity to write a one-act play for the independent theatre company in Antwerp, Belgium. The resulting play, Date Me was taken across the USA, and after it’s run, he decided to leave behind his career in the music industry and roll the dice as a writer. In 2017 actress Toni Collette optioned Ahsan’s script State Lottery and the film now has director Claire McCarthy attached. Also in early 2017 Isolani Pictures in Paris optioned Ahsan’s television series, The Baker’s Son which dealt with themes to do with second-generation immigrants in Europe.

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Associate Producers

Josephine Ullman

Caitlyn Johannes

Meredith Bartley

Steven Sullivan

The Content Farm

The Content Farm produces fresh, organic entertainment, with a focus on the development, production, distribution and monetization of media projects, by an experienced and award-winning team of creatives, business professionals, and talent representatives.

For more information, visit their website here.