We interviewed six young adults to uncover the challenges associated with planning a date. The individuals we interviewed come from varied backgrounds and possess a diverse range of dating experiences. Below is the summary: 

After our interviews, we reviewed our data and conducted pattern recognition and thematic analysis. We found that our two main user personas, single adults and couples, face distinct challenges, pain points, and frustrations and have differing goals and motivations in the date planning process. We created two empathy maps, one for each user persona, to externalize our users’ mindsets and needs across our interview data.