The Fortnite Job Interview is the first… job interview on Fortnite! Fortnite is THE entertainment trend of 2018, a free, online video game gathering 125 million players from all over the world. Using the in-game voice chat feature, an advertising agency recruited two creatives by interviewing candidates while playing the game with them.

The brief was to switch from traditional methods of recruitment in order to create the most entertaining job interview ever. Why? To get as much visibility as possible, and stand out from other agencies in order to attract the best possible creative profiles from all over the world. (And because traditional job interviews are just too boring.)

The problem: there was very little time to do so, and a budget of - actually - 0€.

As a creative agency specialised in entertainment, there are high profile video games clients in our portfolio, that's why we are gamers ourselves and love to play this game during our breaks. And it's because we are always looking for this type of profile that we had the idea to do job interviews on Fortnite for the recruitment of new talents. The biggest (free) entertainment trend of the year gathering 125 million players all around the world, became a new place for interviewing candidates. Using the voice-chat feature of the game, we interviewed participants while playing with them against enemy teams.

We were looking for two creative interns, young, ambitious, and pop-culture lovers. This was the main reason we turned to Fortnite as most of its player base fit that description.

Also, Fortnite’s rise in popularity in recent times accorded us the idea that integrating this online game into our recruitment process would generate visibility for the campaign. Hence, the results would be the promotion of our recruitment campaign to the eyes of many more profiles than a traditional recruitment campaign would have done.

To launch the campaign, all we did was make a key visual and write a few lines explaining the concept, it was then posted on our social media platforms and sent as a small press release with visuals to international media press outside of France.

To apply, all candidates had to do was add us on Fortnite (via the PlayStation Network) and we scheduled a game with them after reviewing their portfolio.

The interviews lasted for the duration of a Fortnite match (10-20 minutes) and we could talk to each other thanks to the in-game voice chat feature. Having a common objective (which was surviving together against other players), totally changed the way we conducted interviews as participants felt freer to speak, less timid and the process became - as we had hoped - much less formal. Candidates who did not play Fortnite or who could not play could still request for a traditional interview by reaching us at IDontPlayFortnite@darewin.fr

We conducted approximately 50 interviews spread during 4 weeks between August and September.

This campaign generated massive visibility for the agency and drove a high amount of participation.

In one day, the agency got more than 350 account requests on PlayStation and more than 600 after few days. People applied from all over the world, from different nationalities and background (creatives coming from Turkey, Sweden, Mexico, and so on).

Approximately 250 candidates reached out through IDontPlayFortnite@darewin.fr. In total, the agency conducted 50 interviews on Fortnite.

In one month, more than 120 international articles talked about this campaign, in more than 16 languages (English, Chinese, Spanish, Italian, Portuguese, Japanese, Dutch, Russian, Turkish, etc.) and more than 190 million impressions on social platforms.

Also, one of EPIC GAMES’ directors (Simon Jones), congratulated the creative team for the campaign on Linkedin.

Finally, the Fortnite job interview was a no-budget commercial success. The agency reached its initial goal by recruiting two awesome interns to help them build more exciting stories like this one.

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AGENCY: DARE.WIN

Website: www.dare.win

Founder & CEO Dare.Win Paris - Berlin: Wale GBADAMOSI-OYEKANMI

Creative Directors: Fabienne FIORUCCI & Damien FOUI

Creative Team: Boris LAVERGNE (AD) - Thomas BROUCHON (CW)

Head of Visual: Daniel ISMAILY

Communications & PR Manager: Manon FARGELAT