Marketing Analyst

A Marketing Analyst is a professional responsible for interpreting research about the company’s consumers and competitors and establishing marketing strategy. They identify target audiences and gather web analytics to prepare strategies for success in marketing campaigns with an impact on sales outcomes.

Qualifications

Work experience as a Marketing Analyst or similar role

Expertise in Google Analytics

In-depth understanding of SEM campaign strategies and SEO practices

Experience with PPC campaigns

Good knowledge of MS Excel

Analytical abilities

BSc in Marketing or relevant field

Responsibilities

Analyze sales funnels and customer intent

Measure ROI of online and offline advertising campaigns

Report on marketing KPIs like leads, conversion rates, the website traffic, and social media engagement track email campaign metrics (delivery, open, click-through rates)

Monitor budget distribution and performance of paid ad campaigns

Conduct competitive research and analyze benchmarking data

Recommend website and campaign optimizations

Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)

Work closely with sales and marketing teams to identify opportunities for new client acquisition