Automation is already widely used throughout the insights industry to speed up a number of processes. From recruitment to data collection and analysis, automation is simply the set of rules that a machine follows to perform a task without human assistance. When complex logic and branching paths are introduced, it can be difficult to distinguish from AI. 

About half of market researchers feel confident they know what AI is, but nearly all predict that AI will significantly impact the market-research industry within ten years. Some of that optimism may be due to high-tech hype, but what used to be hype is starting to look like real-life as we now have conversations with our phones and climb into cars with no driver.

Automation is already widely used throughout the insights industry to speed up a number of processes. From recruitment to data collection and analysis, automation is simply the set of rules that a machine follows to perform a task without human assistance. When complex logic and branching paths are introduced, it can be difficult to distinguish from AI. 

Fraud is becoming more complex and relies on machine learning to execute fraudulent activities and bypass security solutions. Outdated fraud detection systems that only employ rules-based detection and essential supervised machine learning are not advanced enough to meet current fraud attempts. That’s where our products help companies in the field. Through reviewing your historical transactions and patterns related to performance - we can provide a score that assesses the likelihood of fraud.