Real briefs, set by real clients, judged by the industry's top creatives.
Real briefs, set by real clients, judged by the industry's top creatives.
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Updated - 24 March
24 October - Briefs launch
January - Open for entries
27 January - confirm 2 x jury representatives
20 March - Entry deadline
April - Shortlisting (online)
8 and 9 May 2-6pm - Virtual Judging
13 May - Winners revealed (without pencil level)
1-2 July - New Blood Festival - diary invites coming soon
2 July - New Blood Ceremony - diary invites coming soon
August - New Blood Academy
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New Blood Festival | Monday 30 June - Wednesday 2 July, Protein Studios
D&AD New Blood Festival will be home for two days to over 45 Universities; there to showcase the talent of their students. There will also be a programme of inspiring talks for all to enjoy.
More information coming soon.
New Blood Ceremony | Wednesday 2 July, 26 Leake Street
This year we have a new home for the ceremony in the impressive graffitti arches of Waterloo. The ceremony will see our shortlisted winners find out the colour of the pencil they have won. Join us to celebrate with our 2025 winners.
We have reserved 5 tickets; please confirm who will be attending or to request additional tickets click below.
Results Snap Shot | Downloads
Results Snap Shot | Downloads
13,651
Downloads
104
Countries
Top 5 Countries
United Kingdom
United States
Spain
Vietnam
India
Results Snap Shot | Entries
Results Snap Shot | Entries
216
Entries
Coming soon
Countries
Top 5 Countries
Awaiting Data
Your Jury
Your Jury
Jury President - Sue Daun, Interbrand (awaiting confirmation)
Taylor Woods, Creative Strategist, Jones Knowles Ritchie
Min Lew, ECD & Managing Partner, Base Design
Sarang Kulkarni, Type Designer & Co-founder, Ek Type
Martin Willitts, Design Director, The Clearing
Laurene Girbal, Type Designer, Monotype
Damien Collot, Creative Type Director, Monotype
Three more judges to be announced soon.
Upcoming D&AD events
Upcoming D&AD events
D&AD Festival | Wednesday 21 - Thursday 22 May, Queen Elizabeth Hall, Southbank, London
At the Festival we will cover jury insights fresh from our 2025 juries, creative excellence, tech and AI, best-in-class craft, design & advertising, BTS deep dives into the work and giving the people behind it a stage, fireside chats and interviews of incredible creatives, networking and learning opportunities, and interactive activations.
D&AD Awards Ceremony | Thursday 22 May, Queen Elizabeth Hall, Southbank, London
D&AD Awards Ceremony on 22 May, awarding the very best in global creativity.
New Blood Awards Ceremony 2024
Have a question for D&AD? Drop them an email.
Email Katherine
Email Charlotte
The Brief Partners 2025
The Brief Partners 2025
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