In this article, Melanie discusses the specific context of 2016 and its relevence today
Remember when Musical.ly was still a thing? When Kanye was beefing with Taylor Swift and drove her from the public sphere? The Snapchat dog filter? When President Barack Obama was still in office? One of the biggest trends of 2026 is the revival of the aesthetic of the 2016 era. 2016 is often viewed from a nostalgic lens and is frequently seen by social nihilists as the last hopeful year. 2016 was a consequential year-- socially, politically, and from a pop culture standpoint--and is increasingly relevant today because it is facing a cultural revival.
Musical.ly was a popular social media platform, particularly among teens, where people could share short-form videos accompanied by music; however, it was replaced by and integrated into TikTok on Aug. 2, 2018. According to the marketing website Startup Spells, Musical.ly was founded in August 2014 by Alex Zhu in Shanghai. Musical.ly allowed for the formation of a short-form video culture that contained lip-sync videos, challenges, and incorporated music within the large library in the app. This specific environment would later be globally popularized by TikTok.
Microtrends grew with the rising popularity of apps like Musical.ly, Instagram, and Snapchat. Some of these microtrends included chokers, space buns, matte liquid lipstick, the “Tumblr girl” aesthetic, the Snapchat dog filter, curated Instagram feeds, and “What are those?!” memes. According to IMDb, a few of the most popular movies this year included Zootopia, Moana, Deadpool, and Captain America: Civil War. The preeminent series Stranger Things was also released this year, beginning the nostalgic fantasy universe. According to Billboard, popular music of the year included "Love Yourself" and "Sorry" by Justin Bieber, "One Dance" by Drake, "Work" by Rihanna, "Stressed Out" by Twenty One Pilots, "Panda" by Desiigner, "Hello" by Adele, "Don’t Let Me Down" by The Chainsmokers, "Can’t Stop the Feeling!" by Justin Timberlake, "Closer" by the Chainsmokers, and "Cheap Thrills" by Sia. Despite Taylor Swift's national success with her 2015 album 1989, which launched her pop music career, she is noticeably absent from this Billboard Top 10 list. According to Forbes, after a public conflict with Kanye and his wife Kim Kardashian, Swift decided to take a break from music and did not release again until her album Reputation in 2017.
The political climate during 2016 was in a moment of intense transition, increasing polarization. The election year resulted in the rise of highly negative views of the opposing party. The Pew Research Center states that “For the first time in surveys dating to 1992, majorities in both parties express not just unfavorable but very unfavorable views of the other party.” An example of this is in climate politics, where Americans were split along party lines on whether climate change is a priority. These divides were amplified in the presidential election between Republican nominee Donald Trump and Democratic nominee Hillary Clinton. On Nov. 8, 2016, President Trump won the electoral college vote in a 306 to 232 split, but lost the popular vote. The results of the 2016 election left many of those empowered by the milestone of experiencing the first female nominee for the presidency disillusioned. Supporters across the Obama coalition were soon to experience a drastic change in policy under a new administration.
People frequently romanticize the past and focus on the negatives of the present. While the revival of 2016 culture may be correlated with a level of nostalgia for a simpler time under a different administration, it could also be merely a microtrend because society recognizes that nostalgia is a form of escapism in its psychological sense, and any time period is often viewed more favorably in hindsight. Despite this, an excessive romanticization of the past and intentional ignorance of its real flaws can make the present appear worse in comparison.