The Gamification and Transportation (GT) Lab studies how to motivate positive behavior in people through a technique called Gamification. Using elements found in games, gamification makes products appealing and effective for the end-user. The GT lab focuses on rigorously investigating the interaction between the individual and the product by understanding the individual's personality traits, ethnicity, background, and culture.

To achieve my long-term goals, I apply concepts from Industrial Engineering, Systems Design Engineering, Data Analytics, Behavioral Economics, and Psychology. I am always looking for new members either as undergraduate researchers, UROP students, MASc candidates or research fellows.