TECHNICAL PORTFOLIO

JENNIFER HAZEL | OPERATIONS PROFESSIONAL & SYSTEMS INTEGRATOR

MY TITLE

KEY SKILLS & SERVICES

Fractional Operations Professional & Systems Integrator

Online Business Support Services, Systems Set up and Operational Procedure creation

Hey, I'm Jenn!

With almost a decade of experience as a Freelance Fractional COO & Technical Systems Integrator, I specialize in building operating systems and integrating technology for diverse service and product-based businesses.

My expertise includes developing and implementing technical strategies, selecting and implementing agile business systems, and crafting user-friendly Standard Operating Procedures to optimize operational efficiency.

But my work doesn't stop there. As a systems integrator, I build and put my planning to the test. I've developed a rigorous testing process that ensures systems are doing what they need to - NO GAPS.

Read about my Journey from VA to Operations Professional

My entrepreneurial journey began when I was a new parent. After negative experiences in corporate environments, I knew I would not have the balance I wanted for my life.

I needed a flexible work option that fit my (dramatically shifted) lifestyle, and also supported me and my daughter. I found the traditional job market didn't provide what I needed, so I had to do it on my own.

But, as an entrepreneur, traditional business advice didn't seem to apply to a freelancer model. Many required large investments, extensive labour to secure funding, and access to networks that just don't exist for people from marginalized communities.

Many of my fellow freelancers had left their workplaces because they weren't getting their needs met as employees, and decided to try it on their own.

I heard stories of burnout, gross violation of rights and feeling of the diminished value of their labour for companies that weren't giving enough back. For my clients, many of them had left behind these same toxic cultures to start their own businesses and didn't want to recreate it in their own relationships and operations.

I want the people I work with to have successful, profitable businesses, but I also want them to sustain themselves, feed their families and change the world - while NOT burning the eff out. This can bring a very different need and approach for their growth.

I have been building businesses and finding freelancers get flexible work since 2015, and what I have witnessed an amazing ecosystem of growth and knowledge sharing among entrepreneurs, particularly with women-identified ones.

Both the clients and freelancers themselves were building businesses where:

Time, energy and self worth were forefront.
Talent, meaning and integrity are measured equally with profit.
Real human costs and social impact are central in decisions.
NO is a complete sentence.
'I don't want it' is an unchallenged notion.

What's different about my Approach

I want to help owners leave behind hyper-productivity, angel investors, big bank budgets and 'old boys' club' culture of doing business.

I focus on simplifying systems to eliminate unnecessary softwares, optimizing automations and scaling your support to your growth, and your operating budget.

I want to spend time to learn about the client's business vision, and build the backend to make it happen.

I want business owners to

Let go of the drive that they need to be everything and do everything.
Let go of the belief that being constantly busy or 'productive' is serving their business (or life!)
Let go of the fear that their business will fall apart if they rest

And let go of the idea that time, worth and value are negotiable. (this is the MOST valuable asset in their life)

Read my Service Manifesto

Not only do we approach HOW to build businesses differently, we know that the choices we make about WHO we work with and autonomy over HOW we work can create an ever greater impact.

I BELIEVE:

We use our collective power to take a stance against exploitative business methods.
We create accessible work that allow people to have more balance in their lives.
We seek like-minded flexible service providers like freelancers, Fractional Strategic Officers to get the strategic, professional support to grow your business without reverting to an extractive model of profit creation.
Together, we are creating an ecosystem of fair value exchange and commitment to everyone getting paid equitably for their work.

We can say goodbye to the hyper-productivity pace and 'old boys' club' culture of doing business. We don't need it. And quite frankly, I am here to help BURN. THAT. SH*T. DOWN.

We know that there is a better way. We're already doing it.

We can scale and operate businesses that are profitable and sustainable.
We can create businesses that are meaningful drivers of social change.
We can influence policy and break down structural barriers for everyone.
We can do business in a way that recognizes the emotions, attention, energy and relationships that go into this hard, amazing life that we live as entrepreneurs.
We can build a new economic reality for ourselves and others.

I believe that business CAN sustain you, transform lives and liberate both the business owner - and others. And it can be done in the way you want it.

I am here for THAT.

I have supported clients on a day-to-day basis, and grown with the needs of the business. I have also been able to step in and support clients on a project-basis for special projects and launches.

We hit some incredible milestones to get there, and learned some lessons along the way. But every step of the way, I work to co-create a incredible service delivery models that continue to serve the business, reputation and outreach for the long run.

MY TECH STACK

My tech stack experience spans a wide range of operating systems, and multitude of softwares. I have a range of beginner to advanced skills across the following softwares.

Don't see your systems here? No worries! My systems experience allows me to quickly adapt to new systems and tech, and I can orient myself and jump in easily to whatever you have going on.

COMPREHENSIVE MARKETING & FUNNEL BUILDS

I have built comprehensive marketing and sales funnels across mutlti-channel marketing platforms that include coordinated efforts for email, online publishing, social media and in person outreach events.

Harnessing great graphic and media design, excellent copy and good outreach, I have helped sell MILLIONS in Services from prelaunch, live launch and post launch strategies and sales

CLIENT RELATIONSHIP MGMT SYSTEMS

I have helped to design, create and implement incredible client experiences using a variety of tools and platforms.

Outreach, Sales, Onboarding, service delivery and offboarding are all key components of the client experience where you can inject added value for your services, without adding to the operational overhead.

My approach focuses on effective communication, frequent touchpoints and client satisfaction surveys to keep clients happy.

MEMBERSHIP SITE & COURSE PLATFORMS FOR INDIVIDUALS AND GROUPS

I have built membership sites and online learning platforms for a variety of clients across different industries.

I put the client experience front-and-centre and optimize service delivery for materials, interactive group work and online meeting facilitation.

WEBSITE BUILDS & MAINTENANCE

I have helped to build basic websites, integrated landing pages and update sales pages and infrastructure as needed for small business owners.

While not a developer, I accessed the exsiting infrastructure and created operational procedures for site updates. I also perform 'site refreshes' that update page design, assets and branding to give the site a new look!

PROJECT MGMT SYSTEMS

I use a variety of project management tools for my own day-to-day use, and to also manage my own workload.

I create project templates for highlevel operational processes and milestones, repeatable tasks and agile response and update models, including conditional logic.

AI tools are helping these softwares take task management to a whole new level.

E-COMMERCE STOREFRONT MGMT & ORDER FULFILLMENT SYSTEMS

I have helped to maintain and optimize e-commerce and inventory platforms for small business owners.

From product outlay designs, to product and checkout page descriptions, I have helped to upload inventory and keep the site current and ready for busy sales seasons.

I have used backend e-commerce sites to build out a backend whitelabelling ordering system for an online service provider to sell and fulfill product suites for their clients in a single step.

SYSTEMS FOR HEALTH & PRIVACY PROFESSIONALS

Being part of a regulated profession means that there are laws and procedures that govern the collection and use of client information.

I have assisted wellness practitioners and regulated health professionals in creating compliant systems that keep their client information safe and in compliance with FIPPA and and PIPEDA.

I built operating systems with a focus on privacy, discretion and security of information.

SYSTEMS FOR REGULATED LEGAL PROFESSIONALS

Keeping your legal practice compliant with the LSO is part of your basic obligations to the regulatory body.

Create secure and eficient systems that offer a smooth client experience is a balance that I needed to achieve. Tickler systems, calendar management and task follow ups for important dates were designed to optimize case management.

I helped owners set up, navigate and train on new softwares that improve their client services, secure their practice and maintain the confidence and discretion of the business' clients.

Read my Article about Systems for Regulated Pros

LIVE AND VIRTUAL EVENT MGMT

I have designed, wrote and developed custom funnels that could advertise, take registrations for events and send out a follow up sequence to everyone that attended.

I built out an infrastructure of tagging and segmentation that allowed us to connect better with potential clients and people who were interested in connecting with the service provider.

FINANCIAL MGMT & ACCOUNTING PLATFORMS

I have set up and built out simple accounting systems and operational procedures for invoicing, billing and reconciliation procedures.

INTEGRATED CALENDAR MGMT & BOOKING

I have set up integrated booking systems, custom calendars and robust meeting management procedures so everyone has the info they need to make the most of valuable team time.

I automate booking calendars with communications, reminders and even marketing.

We can work together in a variety of ways - it all depends on your needs

You might be looking for a more traditional employee - someone to stay with the company and develop a relationship over the long-term and be part of a team that grows together. If you are looking to set the hours and deadlines for your support team and have someone internal, then this is the best way forward.

However, there's lots of ways to build working relationships, and I have had long tenures with businesses as a freelancer as well, allowing me to grow and evolve openly and organically with the company as it changes.

If you are looking for someone to jump in, take the wheel and get the job done without a major commitment, then we can do that. If you want a freelancer that can provide continuous, dedicated service on a more limited scope, then we can do that too!

Needs Assessment - Jenn Hazel

STILL HAVE QUESTIONS OR READY TO GET STARTED?