Project Description

Monterey Bay Horsemanship & Therapeutic Center (MBHTC) is a non-profit therapeutic riding center that offers equine-assisted behavioral modification for all levels of physical and emotional needs. MBHTC’s logo does not stand out and they do not have a brand identity. Using my knowledge from my major, I created a new brand identity that fits MBHTC.

Poster

Project Presentation

Project Process

Designer's Statement & Bio

Ayline Castrejon

Ayline is a visual designer based in the Santa Cruz, CA. She graduated from CSU Monterey Bay in Fall 2022 with a B.S. in Communication Design with an emphasis in Visual Design. Ayline thrives on being creative and bringing a fresh perspective to solving problems.