Apple has been known to create a business model in which inspires, serves, and sets the stage for customer expectations. With excelling experience on the sales floor, Apple has been known to inspire internal customers to maintain customer loyalty levels. To optimize performance levels on the sales floor, the company creates continuous streams of customer feedback by training, supporting, and communicating with their employees to ensure an honest and credible shopping environment for their customers. Not only does Apple strive to design innovative products that never bore their existing customers, but they aspire to serve external customers through irresistible and inspirational stories of the brand's history. Their dedicated staff is precisely chosen to educate new customers on their products while adhering to their "five step" guideline when approaching new customers: "Approach, Probe, Present, Listen, End with a fond farewell". In addition to attracting internal and external customers through CRM methods, Apple also looks to "set the stage" and become distinguishable when compared with competitors. Apple executes this by creating an "immersive retail environment" on the sales floor in which allows customers to demo their newest and existing products. This not only encourages customers to walk in to an apple store, but it allows customers to leave with a clear mind set of the capabilities they want in their desired product.

Apple has various divisions that aim to enrich customer experiences. Three notable services that Apple offers to provide a pleasant experience to customers are Apple Support, Apple Care, and the Genius Bar. In addition to confidentially helping customers through their secure Apple ID technology, Apple Support aims to provide support to customers with general questions, product inquires, troubleshooting problems, and scheduling appointments at the Genius Bar. Apple support can also inform customers about additional services and promotions they offer, like Apple Care. Apple Care is a division that reverse engineers their customer's damaged products to repair them to their original state. Apple Care+ is a subscription consumers can purchase to cover any accidental damages. The service grants customers 24/7 technical support by chat or phone, service and coverage on repairs and replacements, unlimited appointments for incidental damages, and battery service coverage. Lastly, Genius Bars are filled with highly trained individuals and can be found at locations to assist customers with face to face and hand-on inquires. The Genius Bar can also be a service through mailing products, and appointments can be made through email, phone, chat, or in person at an apple store. These services have positively impacted Apple by providing convenient and readily available assistance to their customers.

Apple ensures customers that their data is kept confidential, and they will not share their data as they know customers value their privacy. Apple has recently generated more streams of revenue through their services like "Apple Music, iCloud, and Apple TV" due to implementing advertisements. Data is being collected every time someone engages with one of these advertisements through their services, thus resulting in more similar advertisements in the future as their records indicate the individual will be more likely to click on it. Although Apple ensures customers their data is kept private, Apple uses it to know how to improve their products and make future products by studying user activity. This can be read in their "privacy policy". Customer data plays a pivotal role in Apple's CRM methods as it can potentially rely coinsumer wants and Apple can then apply these desires to the market while they are still relevant. This helps Appel market products better because they can target the masses with a product that they already know consumers will love, and they can point out all of the features previous and loyal Apple users requested. Customer data is also monitored through safari searches. Apple does a great job of understanding not all people want to participate in sharing their data, so in their settings menu they provide privacy options that customers can manually turn on and off when using their devices.