Communuication Guidelines and School Branding Kit
Branding Kits are filled with graphic resources designed to help schools enhance and maintain the visual identity of our schools. Kits include logo graphics, Google Slide templates, and best practices on logo and branding use.
Our Communication Guide establishes a consistent look and feel, making Chesapeake Public Schools easily recognizable to staff, students, parents, and the community. This consistency ensures effective message delivery and bolsters confidence in our district through consistent practices, aligning with and supporting our strategic plan.
School logos are vital for fostering pride and unity within the school community. They reflect the school's identity and create a sense of belonging among students, staff, and the community. Consistency in using mascots and logos is essential for a recognizable brand.
However, a single logo may not suffice for all applications. Variations are necessary for effective branding in different contexts. For example, a logo suited for a website may not work well as a social media profile picture.
If adjustments, such as resizing or variations, are needed, please email CPS Communications for help.