evolution

The first successful version was brought out by Frank Shailor of General Electric in 1909. The D-12 model consisted of a cage-like device with a single heating element. It could only toast one side of the bread at once; the bread had to be flipped by hand to toast both sides. Since the majority of homes had limited access to electrical power, the electric toaster was used only in restaurants. To give an idea of how limited electricity was then, it was generally not even available during daylight hours.

In 1926, the Waters-Genter Company used a redesigned version of the Strite’s toaster; it was called the “Toastmaster”. With a triple-loop logo inspired by its heating elements, it became part of the modern age of kitchen appliances. By the end of 1926 Charles Strite’s Toastmaster was available to the public; it was a huge success.

Hamilton Beach introduced a combination toaster/oven/broiler that can toast bread and bake coffee cake. Black & Decker’s Versa-Toast 4-Slice model allows consumers to toast two separate types of bread, such as an English muffin and a slice of raisin bread, at the same time.

The toaster continues to be modified according to new technology. Designers create new, versatile looks that fit into any kitchen. Size and capabilities range from simplistic to extreme. The Toaster Automatica, designed by George Watson, is the perfect example of the very latest in toaster design. With two glass plates to heat the bread on either side of the motorized bread slot, and buttons to speed up/down the motor we can make sure we get the perfect toast.