About

I’m an executive-level creative leader with two decades experience building businesses, agencies, teams and skill levels for writers, designers and art directors. I use servant-style leadership to support clients and my team, and offer: deep strategic capability in brand and campaign messaging, employee and candidate communications, leadership communications, and new product and start-up competitive positioning. History includes classic advertising agencies, digital experience, consumer packaged goods, brand consultancy, and employer branding/recruitment marketing.

"He's extremely dedicated to bringing every great idea to its full potential and pushing a concept beyond expectations."

Carolyn—senior designer

"I am in awe of creative directors who can relate to the account side—and Mark is phenomenal at that."

Jill—client and former account director

"His ability to connect with clients makes him so successful in communicating with the end consumer."

Daryle—director of marketing

History

I’ve been lucky to have worked with some great CDs, mentors and clients. My 20+ years include a branding boutique, traditional ad agencies, a digital agency, and a consumer products brand consultancy. The variety has pushed me to evolve as a creative as well as a strategist. I was early into interactive, working as a marketing manager in digital creative staffing for companies like Nike and Timberline Software. Today, I’m a leader in the employer branding space, serving a variety of global, Fortune 500 clients, for whom I help attract the best candidates to seek careers at their organization by refining their employer value proposition, technology stack and candidate experience.

Clients & sectors

From Teva in Israel, to HSBC in Hong Kong, to Toyota in Canada, I've served clients around the world, whether they are a global organization, or a solopreneur. Industries include automotive, trucking, software, health care, pharma, energy, consulting and professional services, investment banking and other financial sectors, like insurance, consumer banking and credit unions, non-profits, building products, hospitality, restaurants, sports, beverages, food, pet, entertainment.

"A brilliant creative partner, leader and mentor. I am grateful for his unique, effective approach to getting a little more (raising standards) from those around him, including our clients, our colleagues, and our business."

Jason—creative director

"He’s not just creative in terms of his craft (although he is a great writer), more importantly he’s a creative problem solver with a strong drive see though the fluff and deliver the best possible solution to a client's challenges."

Scott—senior brand strategist

Recognition

Communication Arts
CA Online
RMAs
Portland Ad Fed Rosies
NW Region Addys
RADs
Charlotte AAF ADDYs
National Addy Awards
Obie Awards
Tellys
Tiaras
Print Magazine
Fortune Small Business
PRSA
Creativity Magazine

Juries & industry support