Creative Direction &
Leadership

If creative team building and leadership, strategic messaging, or agency operations are on your mind, let's talk. I am available for contract consulting, a leadership role, or projects and can help you clarify and meet your business objectives through award-worthy creative solutions.

Consumer work

20+ years as a proven creative leader, team builder and mentor, inspiring people to do the best work of their career. Whether for a pitch or a campaign, I turn business objectives into compelling creative stories using technology, agency talent, and omni-channel media to drive happy outcomes for audiences and clients.

Talent communications

Significant experience leading employer brand strategy and campaigns for large global employers. With dozens of cases in every major sector, and awards for the creative work done by my teams, let my broad experience help you navigate your EVP or hiring-area proposition and win in today's talent economy.

Clients & sectors

From Teva in Israel, to HSBC in Hong Kong, to Toyota in Canada, I've served clients around the world, whether they are a global organization or a start up. Industries include automotive, trucking, software, health care, pharmaceuticals, energy, consulting and professional services, investment banking and other financial sectors, like insurance, consumer banking and credit unions, non-profits, building products, hospitality, restaurants, sports, beverages, food, pet, entertainment.

Quick Connect offer for talent acquisition leaders

I'm offering free initial consultations to TA leaders to help them maximize their 2025 budgets through strategy/creative workflow efficiency, gaining focus and prioritization in tactical planning, EVP message audits to enjoy focus and efficiency for all projects, and how to tap into under-utilized assets to generate content. Together, we can explore ways to maximize and utilize the assets, tools and people you have to get the most out of your budget. Scroll down to sign up!

Tactical Focus Session

You have a budget and objectives but aren’t quite sure what to tackle first and could use some objective thinking. We can look at the year ahead, your goals and resources, and I can make some recommendations on prioritization, exposing hidden efficiencies or workflow optimizations to jump start your plan or stretch your budget .. or both.

Creative Management Session

Even well-planned budgets and timelines can fizzle if your team and projects are suffering from a lack of creative management. To stay on track you need clear direction at the beginning, the right creative resources mix, and strong production management. My two decades in creative leadership and operations can help by reviewing and optimizing your workflow processes by identifying and reducing friction.

EVP Messaging Audit

Career sites, content plans, recruitment campaigns, brand ambassador programs and other large projects can be hobgobbled by a lack of focused messaging at the top: your employer value proposition and key support points. Even if an EVP redo is not on your list for 2025, we can review it together and stress test it against your biggest upcoming projects to ensure your entire team ‘understands the assignment.’

Creative Content Ideation

I’ve seen clients struggle with content planning even as they are sitting on existing resources. Or they need fresh video but are hampered by logistics and costs. I can help you look at what you have with fresh eyes and if you still are lacking, offer ideas to generate new assets quickly and efficiently. Sometimes it just takes some extra creative thinking to meet the moment.

In the Quick Connect form you'll see several session options to help guide our conversation. Yes, you can pick more than one! These are free, confidential one-hour sessions meant to simply explore with zero expectations. I am looking forward to our meeting and learning more about you and your business.