What is Private Exclusive?
A Compass Private Exclusive, also known as an “office exclusive listing,” is an off-market home that can be shared directly with Compass agents and 1:1 with buyers
Property details aren’t disseminated widely and won’t appear on public home search websites
The option to keep a listing off the MLS for the entire life of the listing or exempt a listing from the MLS for a period of time can offer flexibility and time to test the market
When to Add Your Listing to Compass as a Private Exclusive
A Compass Private Exclusive should be added to Compass when:
You have a signed listing agreement.
Your client has provided you with a SELM and still wants to get eyes on their listing before going live on the MLS.
If your seller is concerned about their privacy.
If you want to test the market without accruing DOM.
How to Add Agent Compensation or Other Compensation
Compass Listing Agents will be able to add offers of compensation to their listings in the listing editor. Here are the steps:
Log into https://www.compass.com/app/home/
Click on Business Tracker > My Listings > Create Listing
Under the "Listing Details" scroll down to the "Compensation" field
This information will appear on listing pages for agents and consumer
Why Private Exclusive?
FOR SELLERS
Test the Market privately without the Risk of Public Price Drops
Pre-market the home privately to perfect your marketing and pricing strategy.
Don’t Have to Sell Your Privacy to Sell Your Home
Your privacy is always valuable… but especially in certain life circumstances such as divorce, financial hardships, confidential work relocation, illness, etc.
Generate Buzz
Get agents talking about a listing that has yet to hit the market.
FOR BUYERS
Get Access to Exclusive Inventory Not Available to Other Brokerages
In an inventory-constrained market, access to private listings is only available by working with an agent from the largest brokerage in the US.* This includes homes that aren’t yet ready to be shown publicly or may never hit the market.
And Much More!!!
THINGS YOU CAN DO TO INTERNALLY MARKET YOUR LISTING:
Email to individual clients and add to their Private Collections
Email, text, or call other Compass agents
Hold a virtual or in-person preview, pricing tour, or feedback tour with Compass agents that is NOT advertised publicly!
Discuss during internal Compass Sales meetings
Show the property
THINGS YOU CAN NOT DO WHILE THE LISTING IS A PRIVATE EXCLUSIVE:
Post on Social Media
Email Blast Consumers or non-Compass agents
Place in a Public Collection
Place a Sign
External Marketing
How-to-Videos