Effective climate change solutions require understanding how human behavior change factors into every part of the environmental movement.
Sarah Gonzalez Coffin
Environmental Psychology Researcher
PhD Candidate, Social Psychology
University of Colorado Boulder
Environmental Psychology of Climate Change Decisions
Psychological barriers to climate change solutions arise when we see them as unnatural, risky, unknown, unfamiliar, and lacking benefits. For solutions to be effective, we need to understand how people make decisions in the context of the environment and how human behavior change factors into every part the environmental movement. That's what my work in social/environmental psychology aims to do. Under the mentorship of Dr. Leaf Van Boven, my research seeks to inform policy-makers, innovators, communicators, and stakeholders about how people make decisions about climate change solutions and what drives psychological barriers to solution support.