Language Ambassador Guide

If Aya resonates with you, it will likely also be meaningful to the people you are connected with. 

• Tell friends and colleagues about Aya. 

• Offer to show them how to contribute. 

• Set aside time each week to contribute together.

• Get competitive - see who can climb the leaderboard the quickest

Use Twitter, LinkedIn, Reddit, Facebook, Instagram, or other tools where you already connect with people to spread the word about Aya. Consider posting in your language about any of the following

• Why is Aya meaningful to you?

• What are the eventual use cases you hope will be possible thanks to projects built off of Aya

• Share your love for your language, including favorite phrases, or art made in your language. Position Aya as an initiative  that is contributing towards this preservation

• Review the stats on how many contributions have been made to your language and challenge your network to pass a certain level by the end of the week.

• Consider how many people follow and how many contributions could be made to your language in everyone put 30 minutes into Aya

• Share information and resources on how to quickly get started contributing

• Share information about the Aya recognition efforts at 500, 1,000, and 5,000 points, including Aya swag and digital certificates.

• Ask if anyone in your network would be willing to host you for a 15 min presentation about Aya at their workplace, or in their community.

• Are you a part of any clubs or communities? Reach out to your peers in this organization - remember, no technical experience is needed to contribute to Aya.

If you want to add visuals to your material, make use of any of the templates in the Language Ambassador Google Drive, or ask Madeline for something specific.

The Language Ambassador's Google Drive contains examples of general outreach copy.

• Find prominent linguists and NLP practitioners who speak your language and reach out directly

• Search for existing communities on LinkedIn groups, Reddit or Facebook and post about Aya. Consider any of the posting strategies listed in "Social media and email outreach to your network". Consider searching for:

  • • General group for people who speak your language

    • Expats from your country

    • NLP, AI, or Computer Science groups in your language

    • Cultural preservation groups

    • Linguists and translators of your language

    • Students 

• Reach out to podcasters or YouTubers in your language and ask them to share Aya, or for 5 minutes in their next episode to promote it

• Is there an upcoming event for any of the groups above? Ask if your Aya intro and tutorial can be played on loop during the break.
  
  Suggestion from Yong (Language Ambassador for Malay): Yong is looking up research papers about Malay NLP and reaching out to the authors of these papers to tell them about Aya, invite them to contribute, and ask them to share with their networks. This is a great idea is there is naturally a lot of shared overlap with this audience, and they will be familiar with the needs that Aya is addressing.

Create materials in your language that tell people about Aya and how to contribute. Share these generally using any of the outreach methods mentioned above.

• Article about Aya - you could translate our Aya blog post into your language or write your own about the project.

• Website (like this one!) in your language - examples here

• Slide show introducing Aya and how to contribute - build your own, or copy an existing slide, like our weekly onboarding

• Video tutorial on how to contribute - Here is one in English, and the slides used to make it. Copy into your language.

• Examples of strong prompts and completions - See these examples from Zaid in Arabic and copy them to your language.

Many people resonate with Aya when they first hear about it in a talk, or through a social media post, but may not have time to contribute in that moment. It can be helpful to direct them to an upcoming event that they can block off in order to learn more and start contributing. By hosting recurring events and demos every week or two, you can keep scheduling and planning to a minimum, while continuing to onboard new people.

Pick a date and time that work for you. Let Madeline know - we can set up a Google Meet of Zoom link for you on our enterprise account. Spread the word! Invite people to learn more about Aya and contribute together. For you presentation, you can  build your own, or copy an existing slide, like our weekly onboarding.

Use your language channel on Discord to maintain a community. 

• Post in your language

• Actively welcome new people who join and make sure they have what they need to get started

• Share examples of strong/weak prompts in your language

• Give shout-outs to speakers of your language who are climbing the leaderboard

• Share the overall stats for your language and challenge your community to reach new landmarks

If your community is more likely to gather on an alternate platform (eg. Facebook, WhatsApp, etc.), create a group for Aya and connect with them there.

• Choose a time period for your language challenge (eg. 1-2 weeks). 

• Set an ambitious goal for your contribution numbers.

• Post every day to update your community on the progress toward this goal

• Celebrate top contributors and new joiners to Aya 

• Work with another Language Ambassador to run a short competition between your two languages. See which language can contribute the most after 1 week.