ART 263 Graphic Design Studio

The branding doc acts as a guideline, providing necessary design information on logo, submark, color palette, and typography. 'A Hanoian' is my personal branding. I was born and raised in Hanoi, Vietnam, and identify myself as 'A Hanoian'. The H and A are the highlighted letters since my name is Ha. I hand-wrote the H and created the triangle with an artist brushstroke, so that there is similar weight in the two elements as put next to each other. The triangle also means the balance in my personal philosophy: work-life balance, third-perspective, and mindfulness.

The color palette consists of jade/emerald green and amethyst/lavender purple. These are the colors that represent some of my characters and the values I want to give off from my branding. The green shade represents nature, growth, abundance, tranquility, and balance, while the purple shade represents the timeless and luxurious beauty, loyalty, romance, royalty, and creativity. I use the line hand drawn lotus for the color palette for the reasons that it is one of my favorite flowers and also the traditional flower of Vietnam. The lotus symbolizes purity, beauty, eternity, prosperity, and fertility. The enlightenment: even when its roots are in the dirtiest waters, the Lotus produces the most beautiful flower.

Lust Script Regular and Garamond Premier are my font choice. Lust Script Regular is more cursive and decorative for title. Garamond Premier bold is used for heading/subhead, and Garamond Premier Regular for text and paragraphs.

The social media poster is based on how I actually tell people to call me in real life. The design is constructed with different placement and opacity of the triangles in my colors and my logo at the bottom right corner. I love my name. Since it is already very easy to remember, I want people to remember it even better by how they can call me. Others might think it's offensive and disrespectful joke, but I think it is fun and I adore humors. I want we all have a good laugh. Be HA-ppy! :)

The project is the beginning of my personal branding. I think I will keep changing it to make it relevant and up-to-date with my personal values and styles. It is a good start to discover my own personal brand- Who is Ha? and How she presents to the world?, something like that.