Embedded Files
Unit 1 - Marketing Concepts
Unit 1 - Marketing Concepts
Assignments
Assignments
Supplemental Material
Supplemental Material
Video: The Real Story Behind Coca-Cola
Video: Disney World
Video: Pepsi Challenge
Video: Pepsi vs Coke
Unit 2 - Marketing College Athletes & Amateur Sports
Unit 2 - Marketing College Athletes & Amateur Sports
Supplemental Material
Supplemental Material
PBS Frontline: Money & March Madness
Video: 30 for 30 - Sole Man
Video: The Fab Five
Video: Inside Man-NCAA
Video: Schooled
Unit 3 - Marketing Sports & Entertainment
Unit 3 - Marketing Sports & Entertainment
Supplemental Material
Supplemental Material
Stadium Quiz
Video: Bo Jackson 30 for 30
Video: The Dotted Line - Sports Agents
Video: The Announcement
Unit 4 - Promotions & Public Relations
Unit 4 - Promotions & Public Relations
Supplemental Material
Supplemental Material
Student Activities
UB-Lucky Strike Lanes
Unit 5 - Sponsorships & Endorsements
Unit 5 - Sponsorships & Endorsements
Classroom
Classroom
Padlet-Product Placement
Test & Quizzes
Test & Quizzes
Supplemental Materials
Supplemental Materials
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