Dr. Rema Gopalan

Dr. Rema Gopalan

Qualification: Ph.D (Sambalpur University), UGC-NET, MBA, BSC. (Physics. Hons.)

E-Mail Id: rema.g@cmrit.ac.in

Mob: +91-9437684887/+91-8457878797

Linkedin: https://www.linkedin.com/in/dr-rema-gopalan-a741582b

Experience:

Having more than 13 years of teaching and research experience. Previously worked at Jagadish Seth School of Management, Bengaluru and other reputed institutes like Rourkela Institute of Management Studies, Rourkela, ICFAI National College, Bhubaneswar and IIPM-School of Management, Kansbahal as an Asst. Prof – Marketing.

Teaching Interests:

Dealing with subjects such as Services Marketing, Retail Management, Product & Brand Management, Sales & Distribution Management, Consumer Behaviour, Marketing Management, Customer Relationship Management, Organizational Behaviour, Strategic Management, Integrated Marketing Communication.

Research Interests:

Having a flair for research in the areas of Multi-dimensional decision making, Service Marketing, Machine Learning, Business Analytics, Consumer Behaviour and other related areas of marketing. Have published around thirteen research papers in various international and national journals and conferences.

Training and Development Programme

o Attended the Workshop on Statistical Analysis Using R Software (STARS-2018) during September 03-07, 2018 held at IIT-Kanpur, Centre for Development of Technical Education.

o Attended one day workshop on “Soft Computing Techniques and its Application in Research” organised by Rourkela Institute of Management Studies, Rourkela on 23 Sep, 2017.

o Attended 60 days of Faculty Training Programme held at ICFAI Zonal Office in Kolkata. o Attended a Short Term Training Programme on Design of Experiments: An Optimisation Tool (DOEOT-2013) held at Department of Mechanical Engineering, National Institute of Technology, Rourkela from 27 Dec-29 Dec.2013.

Professional Development

Projects

o Worked as Research Assistant on Govt. sponsored (ICSSR) research project titled “Assessing Healthcare Service Quality of Primary Health Centres (PHCs) in Rural Odisha” (May, 2015-17).

Publications:

(Google Scholar: https://scholar.google.co.in/citations?user=eMk7mqoAAAAJ&hl=en)

Peer-reviewed Journal Papers

• Sreekumar, Rema Gopalan, Mayuri Desai, Debi Prasanna Acharjya (2020), ‘Customer Classification in Indian Retail Sector- A Comparative analysis of various machine learning approaches’, International Journal of Operations and Quantitative Management, Vol.26, No.1, pp.1-28.

• Sreekumar, Gopalan, R., and Biswajit Satpathy, ‘An Integrated Approach for Improving Retail Service Quality: An Indian Perspective’, International Journal of Business Analytics (IGI GLOBAL), Vol.6, No.2, pp.1-22.

• Gopalan, R., Sreekumar and Biswajit Satpathy (2016), ‘Evaluating the Indian retail service quality enablers using Interpretive Structural Modeling’, International Journal of Business Performance Management (Inderscience), Vol.17, No.4, pp.365-393.

• Gopalan, R., Sreekumar and Biswajit Satpathy (2015), ‘Evaluation of Retail Service Quality- A Fuzzy AHP approach’, Benchmarking: An International Journal (Emerald Insight), Vol.22, Iss 6, pp.1058-1080.

• Gopalan, R., Sreekumar and Biswajit Satpathy, (October 2013- March 2014), ‘Indian Retail Service Quality Evaluation - Grey and Ridit Approach’, International Journal of Business Insights and Transformation, ITM Business School, Vol.7, No.2, pp.24-33.

• Gopalan, R. and Sreekumar (2013), ‘An empirical assessment of retail service quality in India’, Int. J.Indian Culture and Business Management (Inderscience), Vol. 7, No. 2, pp.240–260. https://doi.org/10.1504/IJICBM.2013.055528.

• Satpathy, B., Gopalan, R and Sreekumar, (January-March, 2015), ‘Indian retail service quality evaluation a structural equation modelling approach’, Economic Challenger, Vol .66, No.17. pp.37-44.

Conference Papers

• Presented Paper titled “Interrelationships of Retail Service Quality, Customer satisfaction and Customer loyalty in Indian Retail” and abstract published in the proceedings (Springer publication) of the International Conference on Business Paradigms in Emerging Markets held at NIT Rourkela in 2014.

• A Critical Literature Review on the Methods and Tools Used For Assessing Service Quality In Higher Education ” published in Excel Books and presented at the National Seminar on “Managing Higher Education: Challenges Ahead at Rourkela Institute of Management Studies, Rourkela held on 18 Jan, 2013.

• Paper titled “An Empirical Assessment of Retail Service Quality in India" published in Excel Books and presented at the National Seminar on “Value Creation and Delivery" at Rourkela Institute of Management Studies, Rourkela held on 16-17 Dec, 2011.

• Presented paper titled “Retail Service Quality Evaluation: A Critical Literature Review” at UGC Sponsored National Seminar: Managing Changes and Challenges for Sustainable Development in Post Crisis Era, held at Marathwada Mitra Mandal’s College of Commerce, Pune on 14-15 Feb, 2011.

• Presented paper titled “Challenges in Measurement of Service Quality in the context of Indian Retail” at the International Seminar on “Organizational Performance - Challenges in Excellence” at IIPM - School of Management to be held on 23 October, 2011.

• Presented paper titled Adopting New Business Models in Emerging Markets at International Conference on “Marketing in Emerging Markets” at RIMS held on 6-8 September, 2009.

• Presented paper titled Business Blockbuster of the year- Retailing in National Seminar on Marketing Services –Challenges and Opportunities on Feb 23, 2008 at RIMS, Rourkela.

• Presented paper titled Leveraging Organizations in National Seminar: Corporate Reincarnation-Reaching New Horizons, held at RIMS, Rourkela on the 23 - 24 February 2006.

• Dissertation Paper in PG: Usage of Credit Cards in the City of Rourkela in 2007. Project Duration: 8 weeks

• Summer Internship Paper in PG: Image Building and Brand Management at Bank of India (National Level Project), Sec -19, Rourkela in 2006. Project duration: 45 days.

ARTICLE

• Article titled “Services sector in India: A story of dynamic growth” in IMPACT INDIA a Supplement with Dalal Street Investment Journal Published: Mar 25,2019, Produced by IFIM Business School.

REVIEWER

o Reviewer for the Journal Total Quality Management & Business Excellence (Taylor & Francis).

o Reviewer for the Journal Benchmarking an International Journal (Emerald Insight).