I was born in Denmark in 1971 and graduated in computer science in 2000. I have worked in many fields, environments and countries (Sweden 2 years, New Jersey 2 years and Spain 15 years) enabling me with a broad experience in business and life. Throughout my professional career I have mainly occupied management and strategic roles. I am good with people and it motivates me to be part of a team or management team. I am an entrepreneur and very passionate working with online companies such as cloud based SaaS, e-commerce and market places. With my degree in business and computer science I possess advanced skills in the technical, marketing, business and strategic sides of a company.

In 2002 I founded what should later become a huge success. In 2019 I part-exited Spain-Holiday.com as founder and CEO and sold 75% of the business to Jan Lehrmann (known from Løvernes hule) and Haymate and our CEO Jannich Friis Petersen. I built the company from zero and up. We reached 18.000 holiday homes for rent all across Spain and 22 million yearly visitors to our website. The company employed 40 full time employees in Spain and Denmark. We were present in 13 markets and were part of the great 5 (Airbnb, booking.com, Expedia, Tripadvisor) when private homeowners and property managers were to decide on online sales channels. I am today a member of the board and not part of the operations.

In 2008 I co-founded Solaga.co.uk which has 100 holiday homes in exclusivity in Malaga. I have never been operational, but I have an advisory role.

Currently I am looking for new opportunities as CEO, investor, board member, startup or team lead. Preferably in a young company with a digital strategy or a mature company with a vision to perform a digital transformation.

Feel free to get in touch.