I am the Founder and Managing Director, of Full Circle Public Relations which I founded in November 2012 with the J.P. Morgan Corporate Challenge as its inaugural event. Full Circle PR has an established presence in the sports industry with a growing client list including SMBC Singapore Open, Masters Football Asia, Great Eastern, Redbull and more.

As a journalism graduate of RMIT University, I have had a long passion for sports. I first pursued this passion when I left Ogilvy PR, where I began her career in 2003, to join Fulford PR as Account Manager in 2005. There, I developed and grew the sports team, securing key sports accounts including the Standard Chartered Marathon Singapore (2006 - 2012), FINA Swimming World Cup, Singapore Sports Hub and Volvo Ocean Race. I also worked closely with sporting legends such as Eric Cantona, Peter Schmichel and Ian Thorpe, and sports teams such as Manchester United and the New York Cosmos.

I have vast experience in the world of sports PR, having been involved in many of the major sporting events in the region in the last two decades. My commitment, perseverance and quick and creative thinking, along with my avid love of sports, has meant that my career has risen and developed in tandem with the rise of the local sports scene. In recent years, I also started managing Singapore’s only Olympic Gold Medalist, Joseph Schooling.