A cease-and-desist letter is a formal letter asking another person or business to stop doing something. In trademark matters, it is often used when one brand believes another brand is using a confusingly similar name, logo, slogan, or product name.
A strong cease-and-desist letter should be clear, strategic, and supported by the facts. It should explain the trademark rights involved, the problem, and what the other side is being asked to do.
If you received a cease-and-desist letter, do not ignore it and do not rush to respond emotionally. If you need to send one, it is also important to understand the risks and strategy first.
Received or need to send a cease-and-desist letter? Book a trademark call.