Social Media Templates

Niner Nation Gives is an opportunity for you as an Ambassador to show how we are Building Charlotte Together through your Charlotte story, and the impact it has on you, the city and the University.

This Toolkit serves as your strategy for all things Niner Nation Gives, designed to bridge the gap between being a 49er fan and being a powerhouse advocate. 

Our goal is to eliminate the "What do I even say?" paralysis and provide the guidance you need to amplify our mission authentically—all while leveling up your own presence in the process.

Ambassadors should adapt copy to reflect their audiences, timing and challenge priorities. Copy should be centered around yourself. Use verbiage like “Join me,” “I’m giving back,” or “I gave.”

Note: Content shown in gold in the examples below should be customized to reflect the your ambassador link, appropriate day, time, event or specific college before posting.

Ambassadors are encouraged to attend these events to create, share and capture content that encourages participation during the 49 hours. 

• Let Me Play at Revelry
  Monday, March 17 | 11 a.m.–1 p.m.
  Camp North End

Content Example: Share a photo on your Instagram story attending the event and share a takeaway from the event! Make sure to tag @charlotte49ers + @unccharlotte + @49eralumni

• Alumni and Community Event: Martin Book Launch
  Tuesday, March 31
  Popp Martin Student Union

Content Example: Share a photo of you at co-lab, a photo at the event and share some words of excitement about the fellow alumni book launch! Make sure to tag @unccharlotte + @49erAlumni

• Big Niner Nation Gives Student Event
  Wednesday, April 1 | 11 a.m.–3 p.m.
  Cauble Quad

Content Example: Share a photo/video of you participating in supporting a student org of your choice fund! Another opportunity would be to share a photo/video of yourself participating in putting together our leggo wall! Make sure to tag @unccharlotte + @49eralumni.

Additional opportunities throughout the campaign include:

• Sharing student and alumni user-generated content.

• Sharing content from the alumni + flagship channels.

• Amplifying other fellow ambassador-generated content

• What hashtag should I use? 

  • #NinerNationGives

• What accounts should I tag?

  • @unccharlotte, @49erAlumni (where applicable)

• What emojis can I add for extra Niner Pride?

  • 💚 🎉 🤙 ⛏️ 

  • UNC Charlotte–themed Instagram stickers are encouraged where appropriate.

• How do I find UNC Charlotte–themed Instagram Story stickers?

  • Take a photo or video on Instagram Stories

  • Tap the smiley-face icon in the top right-hand corner

  • Search “UNC Charlotte”

  • Choose your favorite UNC Charlotte sticker to add to your story

• How do I add a link to my Instagram Story?

  • Take a photo or video on Instagram Stories

  • Tap the smiley-face icon in the top right-hand corner

  • Search “link”

  • Tap the 🔗 Link sticker

  • Insert your custom tagged URL (see list below)

  • Preview your URL before hitting “done” to ensure accuracy

• What are some ideas for engaging with users during Niner Nation Gives?

  • Comments and responses help boost content visibility in social media algorithms. Engage with and respond to users who comment on your content so it can be shared with more people.

  • Periodically visit the #NinerNationGives hashtag and engage with social users who are sharing campaign content.

• What if a user comments negatively about the campaign?

  • Please do not engage with negative commentary related to #NinerNationGives. If you would like to pass concerning commentary along to the social media team, please email a link to Myra Solana (msolana@charlotte.edu) for monitoring.

• What if I have an urgent social media question during the 49 hours?

  • Please don’t hesitate to reach out to  Myra Solana (msolana@charlotte.edu) for real-time support.

 Please visit this document for a built-out content schedule, complete with posts to share from the UNC Charlotte social media channels.