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Success in A Level Business depends on much more than what you learn in the classroom. As a Year 12 student, you are expected to spend around five hours per week per subject on independent study. This time should be used to complete homework, review class notes, and, most importantly, keep up to date with the ever-changing world of business. Reading business news, researching companies and industries, listening to podcasts, and watching TED Talks will help you understand how key theories apply in the real world. Developing strong independent learning habits will not only improve your examination performance but also prepare you for university, apprenticeships, and future careers in the world of business.
Analyse a recent marketing campaign from a well-known brand. Identify the target audience, marketing objectives and methods used. Evaluate the strengths and weaknesses of the campaign and judge how successful it was in achieving its aims.
This activity develops the analytical and evaluative skills required for A Level Business and encourages students to apply theory to real-world examples.
Reading business news regularly is one of the most effective ways to become a successful A Level Business student. The business world is constantly changing, with companies responding to economic conditions, new technologies, changing consumer behaviour and government policies. By following current business stories, you will develop a deeper understanding of the theories studied in class and gain valuable real-world examples that can be used in examinations.
Reading the news also helps you improve your analytical and evaluative skills, which are essential for achieving the highest grades. BBC Business News is an excellent starting point, offering clear and accessible coverage of major business events and developments. Other useful sources include The Financial Times, The Economist, The Guardian Business, Sky News Business, Forbes, Reuters Business, Bloomberg, and Marketing Week. Spending just 10–15 minutes a day reading business news will help you become a more informed and independent learner and prepare you for university and future careers.
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