About CF Consulting
About CF Consulting
My name is Claire Florentin, and I founded CF Consulting in 2012 to provide marketing consulting services to nonprofits and organizations doing good.
I put my consulting career on hold when one of my clients, Huntington Hospital in Pasadena, invited me to come in-house as their Director of Enterprise Marketing & Digital Strategy. Working at Huntington was a great opportunity to help the community, while also building significant brand strategy and market research experience through the organization's rebrand as Huntington Health and affiliation with the Cedars-Sinai Health System.
In 2023 I returned to consulting for nonprofit organizations.
Background
My 16-year marketing background is extensive, ranging from Silicon Valley tech, to a national real estate developer, to hospitals in Canada and the U.S., but I've always been working my way toward nonprofits. I love the attitude, perseverance and desire to help that I find in nonprofit settings, and I'd love to help your team market for good.
Learn more about my background on my LinkedIn profile.
Services
Nothing's better than meeting with a new client and learning where they want to go, what marketing pain points are standing in the way, and how I can partner with them to get their message out.
With a deep background in corporate, healthcare and nonprofit marketing, eight years of which have been right here in the Pasadena and San Gabriel Valley region, I bring local market research, brand strategy, and digital advertising experience to each of my clients.
Learn more about the Services I provide here.
Current & Recent Projects
Design and execution of qualitative and quantitative market research initiatives
Selection and implementation of digital asset management platforms
Development of campaign strategy to expand market share
Design and execution of consumer segmentation initiatives
Development and execution of the marketing and communications plan for a service expansion
Communications strategy review for annual report development
RFP response strategy
Clients
My nonprofit consulting clients do amazing work in healthcare, reproductive rights, child care, and nonprofit support. I also work with for profit clients in the real estate and healthcare spaces.
Email to share your marketing challenges and learn how CF Consulting can partner with your team.