About CF Consulting

My name is Claire Florentin, and I founded CF Consulting in 2012 to provide marketing consulting services to nonprofits and organizations doing good.  

I put my consulting career on hold when one of my clients, Huntington Hospital in Pasadena, invited me to come in-house as their Director of Enterprise Marketing & Digital Strategy.  Working at Huntington was a great opportunity to help the community, while also building significant brand strategy and market research experience through the organization's rebrand as Huntington Health and affiliation with the Cedars-Sinai Health System.  

In 2023 I returned to consulting  for nonprofit organizations. 

Background 

My 16-year marketing background is extensive, ranging from Silicon Valley tech, to a national real estate developer, to hospitals in Canada and the U.S., but I've always been working my way toward nonprofits. I love the attitude, perseverance and desire to help that I find in nonprofit settings, and I'd love to help your team market for good.

Learn more about my background on my LinkedIn profile.

Services

Nothing's better than meeting with a new client and learning where they want to go, what marketing pain points are standing in the way, and how I can partner with them to get their message out.

With a deep background in corporate, healthcare and nonprofit marketing, eight years of which have been right here in the Pasadena and San Gabriel Valley region, I bring local market research, brand strategy, and digital advertising experience to each of my clients. 

Learn more about the Services I provide here.

Current & Recent Projects

• Design and execution of qualitative and quantitative market research initiatives

• Selection and implementation of digital asset management platforms

• Development of campaign strategy to expand market share

• Design and execution of consumer segmentation initiatives

• Development and execution of the marketing and communications plan for a service expansion

• Communications strategy review for annual report development

• RFP response strategy

Clients

My nonprofit consulting clients do amazing work in healthcare, reproductive rights, child care, and nonprofit support.   I also work with for profit clients in the real estate and healthcare spaces.