Retail Marketing and Sales

This course is designed to provide students a comprehensive overview of marketing principles and practices: promotions, market research, branding, merchandising, and public relations.  With this basic marketing foundation, students will become aware of a variety of career opportunities such as sales, sales management, advertising, research, marketing consulting, insurance, marketing management, public relations, communications, and retailing. Students will apply their basic computer application skills when simulating product advertisements and creating marketing budgets.