Section 2.4

Discuss Design Vision

Learning Goals

(1) audience description;

(2) topic of information for the audience;

(3) where and when audience receives the information;

(4) why audience is interested in the information being presented. 

They will complete sections (5) intended message and (6) technical features in the next section.

CSTA Standards

3A-IC-24 Evaluate the ways computing impacts personal, social, economic, and cultural practices.


GA IST Standards

IT-IST-4 Demonstrate effective professional communication skills (oral, written, and digital) and practices that enable positive relationships with all audiences of a business.

IT-IST-8.1 Understand and apply design principles to create professional appearing and functioning web pages.

Objectives and General Description

Objective: Focus on the design intention of turning the students' problem into a website.

The Design Vision document is intended to define an emphasis on the intended message and how to influence the audience of that message. Students will define the who, what, where, when, and why of their website in this section and the message and technical features in the next section.

Activity 2.4.1

Budget 15 minutes

Students review different parts of a Design Vision then record the first 4 parts of their Webpage Design Vision.

1. Show the class the video on the Power of the Web.


2. Facilitate a brief class discussion on possible privacy issues that may occur for their web pages. Possible prompts include asking students if they are planning to use pictures or video that include people on their web page.

(Note that this is also priming the students when they reach section 17 where they have to make a testimonial video that will be part of their website.)

3. Give each student a copy of the Design Vision handout. Inform the students they are to focus on taking their problem and turning it into a website.

Section 2.4.1 Design Vision for Website_2018 .pptx

4. Have the students fill in the first 4 parts of the Design Vision with a focus on turning their problem into a website. After they complete this, ask the students to think carefully about who they included in the audience. Did they consider all possible groups that could be important as audience or impacted by the problem they are analyzing? 

Teaching Tip

Explain to students the importance of being very mindful in considering who gets "included," "considered," and "remembered," and who gets "excluded," "not considered," or "forgotten" when people are determining audiences or stakeholders for problem solutions. This has implications for entire groups of people.

Those who get considered or included have the power of having their voices or issues heard, those who get excluded have no access to power, so it is important in society that we play close attention to avoid excluding (systematically or inadvertently) certain groups of people.