Logo Design

Create a Logo for a business.

• The goal of this project is to make logo for a specific business that conveys its "brand".

• "Your brand is the image customers have of your business, so take the time to define it thoughtfully and early, before the market does it for you. That way, your company's image will be what you intend it to be. It should be strategic and intentional."

Instructions:

• Create fictitious business, product and target customer.

• Brainstorm images, fonts and ideas for logo.

• Submit idea doc and get feedback.

• Create 3 logo designs drafts and submit .

• Present designs to class for feedback.

• Refine/improve design for final Design.

• Submit Reflection.

It should include:

• • Visual elements: i.e. images, colors, patterns, shapes.

  • Name of business or company.

Format is 2" x 3" ("photo" in Photoshop).