Class Overview: Marketing Management is the third course in the Marketing and Management pathway. Students assume a managerial perspective by applying economic principles in marketing, analyzing operation’s needs, examining channel management and financial alternatives, managing marketing information, pricing products and services, developing product/service planning strategies, promoting products and services, purchasing, and professional sales. This course also includes global marketing where students analyze marketing strategies employed in the United States versus those employed in other countries.

Students should consider Work-Based Learning during their 4th year as well as membership in our DECA organization. Both serve to enrich the classroom learning experiences.

It is the policy of the Columbia County Board of Education not to discriminate on the basis of sex, sexual orientation, gender, gender identity, age, race, disability, religion or national origin in the educational programs and activities or admissions to facilities operated by the Columbia County Board of Education.