Course Description

Principles of management; current management theories; job design and organization design; leadership styles; impact of management styles on organization; communication and control systems; reward systems; role of management and organizational adjustment to environmental factors.

Accounting concepts, principles, and procedures; financial statement preparation and analysis; accounting information for planning, operation, controlling, and decision making.

International monetary system; balance of payments; foreign exchange markets; parity conditions; foreign exchange risk management; international financial decisions in funding, investment, financial structure and cost of capital, working capital management, and mergers and acquisitions.

Economics concepts and application; roles of economics in management decision making; economic optimization; risk analysis; demand analysis and estimation; production analysis and estimation; cost analysis; market structure analysis; pricing theory and practices; roles of business in society; economic factors affecting level of business activities; economic indicators; economic forecasting; roles of governments affecting business.

Modern marketing concepts; evolution of marketing concepts; roles and functions of marketing in business; internal and external environment of marketing which have impacts upon the marketing management; marketing planning and analysis; consumer behavior; roles of marketing information system and marketing research in decision making; market segmentation and targeting; competitive strategy; marketing mix decisions; product, price, physical distributions and channels, promotions; marketing control.

International business environments; market entry mode; managing different environments; organizing, coordinating and controlling international business operations; learning and transfer of knowledge in multination corporation; human resource management in multination corporation.

Prerequisites: 2602661

Development and application of management concept to formulate strategy and policies for international business.

Prerequisites: 2602661

Analysis of foreign market entry modes; successful market entry mode plans; functional plans in marketing, production, logistics and human resources management.

Law of economic power countries; impacts of major laws on international business operation.

Prerequisites: 2602711

Problems and opportunities in international business operations; exporting, patents, licensing, joint venture, taxation, labor, marketing and financial operations of multinational corporations.

Importance of total logistics costs for industries competing in a global market; structure, service, pricing and competitive relationships of international carriers and transport intermediaries; flows of international freight throughout Asia Pacific, Europe and North America regions; roles of international transport terminals; foreign trade practices and their impact on logistics costs of Thai importers and exporters.

Analysis of impacts of culture differences on work behaviors; recruitment and hiring; training; decision-making techniques; obligations of staff; work efficiency; co-operation of business and government sectors; communication and control; problems of business managed under domestic and international environments; roles of executives appointed by headquarters.

Research process; presentation of the Independent Study proposal.

Prerequisites: 2602801

Completing the Independent Study, presenting the research result.

Thesis.

Information technology and its role in transforming organization, markets, industries and the global economy; electronic commerce, electronic business, digital economy, information and knowledge management and digital enterprise management; fundamental enabling technologies, including World Wide Web, browsers, search engines, portals and internet service providers, HTML and web development tools, website metering tool; design principles for electronic commerce: business models, hypermarkets, auctions, intelligent agents trust, privacy and security.

Prerequisites: 2603632

Philosophy and concepts of business research; research methods; research design; design and development of research tools; sampling methods; sources of data and data collecting methods; data analysis; summarization of research.

Negotiation process and strategies; analysis of different cultures, values, management and leadership styles affecting international business negotiation; selection of negotiation place and team; development of skills in international business negotiation.

Characteristics, necessary skills and tools for international entrepreneur; investigation of new business opportunities; problems and barriers of the new venture, with emphasis on the critical role of recognizing and creating opportunities; attributes of entrepreneurs and entrepreneurial careers, evaluation of business opportunities, business and investment planning.

Prerequisites: 2602661

Business environment in selected regions; effects of regional economic integration and international trade organizations; doing business in selected regions; analysis of factors and framework for making decision to invest and formulate business operating strategies.

Prerequisites: 2602661

Current issues, topics, and concepts in international business management.

Prerequisites: 2602661

Resource analysis and planning; acquiring and preparing resource; resource management; resource allocation; making decision about organization resource.

Prerequisites: 2602661

Business environment in Greater China, political, economic, legal, socio-cultural, technological factors; inter – relationship in Greater China.

Prerequisites: 2602661 and 2602729

Development and implementation of business strategies in Greater China: corporate-level, business-level, and functional-level strategies.