Embedded Files
Kickoff: The 4 questions that decide everything
Kickoff: The 4 questions that decide everything
What are you going to build?
Who is desperate for it?
Why are they desperate?
And how the hell are you going to deliver it?
Defining PMMF over PMF
Defining PMMF over PMF
What contemporary Product-Market-Message Fit actually looks like - and how to use AI to take it to the next level.
The 5 objectives we’re crushing today
The 5 objectives we’re crushing today
Supercharge Your Go-To-Market - Sell, market, and service your product with precision.
Perfect Your Product Strategy - Nail pricing, packaging, and positioning that converts.
Know Your Ideal Customer - Identify the people who will drive your success.
Unlock Team & Capability Power - Leverage your resources to scale faster.
Hit Your Financial Goals - Become profitable or raise money on your terms.
Framework 1: X-Factor (Wayne Huizenga)
Framework 1: X-Factor (Wayne Huizenga)
How do we take the most costly, risky, and annoying thing in our industry and compress it by 90%?
Framework 2: Theory of Constraints (Eliyahu Goldratt)
Framework 2: Theory of Constraints (Eliyahu Goldratt)
Find your single system bottleneck, focus everyone on it, and stop wasting capacity everywhere else.
Framework 3: OODA Loop (John Boyd)
Framework 3: OODA Loop (John Boyd)
Observe → Orient → Decide → Act. We’re turning this loop into a rapid-learning machine so you move faster than your competition.
Live Application: Your GTM in Real Time
Live Application: Your GTM in Real Time
We apply all three frameworks directly to your business - your messaging, your ideal customer, your pricing/packaging, and the capabilities you actually need.
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